Grammy-winning artiste SZA has officially entered the beauty industry with the launch of her new brand, NOT BEAUTY, debuting with a trio of lip glosses inspired by her signature layered lip look.
The collection includes three shades: In The Flesh, Strawberry Jelly, and Quartz, each priced at $23. These glosses are formulated to be non-sticky, hydrating, and long-lasting, reflecting SZA’s personal quest for a lip product that could endure the length of her performances and daily activities.
The packaging of NOT BEAUTY draws inspiration from nature, featuring wood textures and earthy tones, aligning with SZA’s commitment to authenticity and individuality. The products are cruelty-free, vegan, and meet Sephora’s clean beauty standards.
Fans can experience NOT BEAUTY firsthand at exclusive pop-up shops during SZA’s Grand National Tour with Kendrick Lamar, starting April 19. These pop-ups are open to all, regardless of ticket status, providing an opportunity for fans to try the products in person.
While the lip glosses are currently available only at these pop-up locations, SZA has plans to expand the NOT BEAUTY line to include lip stains, liners, and creams in the future. For updates on product availability and future launches, fans can sign up for notifications on the brand’s official website.