Kim Kardashian has announced a groundbreaking collaboration between her shapewear brand, SKIMS, and sportswear giant Nike to launch a new women’s activewear line called NikeSKIMS.
Set to debut in the United States this spring, the collection will feature training apparel, footwear, and accessories designed to merge performance with style.
This partnership aims to combine Nike’s expertise in sport science with SKIMS’ focus on the female form, offering products that make women feel “strong and sexy.” A global expansion is planned for 2026.
The announcement has positively impacted Nike’s market performance, with shares rising 4% following the news. Analysts view this collaboration as a strategic move to invigorate Nike’s women’s segment, positioning the brand to better compete with rivals like Lululemon and Athleta.