Lil Baby is kicking off 2025 in record-breaking fashion, earning an impressive $30 million in January alone through his rapidly growing WHAM brand.
The multi-platinum rapper’s success stems from a combination of music dominance and business ventures that continue to redefine his career.
The release of his latest album, WHAM, has been a major driver of his success. The project debuted at No. 1 on the Billboard 200, marking his fourth album to achieve this milestone.
The album’s commercial and critical acclaim solidified Lil Baby’s position as one of the leading figures in modern hip-hop.
In addition to his music, Lil Baby ventured into entrepreneurship with The Holding Company, an extension of his ‘WHAM’ brand. The company has been an instant hit, racking up over 327,000 orders in just a month and generating significant revenue.
The venture reflects Lil Baby’s ability to connect with fans not only through music but also by diversifying his brand into other lucrative industries.
Lil Baby’s January earnings underline his growing influence and business acumen, positioning him as both a cultural icon and a savvy entrepreneur in 2025.
With such a strong start to the year, all eyes are on what the WHAM brand and Lil Baby will achieve next.